KEMAHIRAN BAHASA INGGRIS DAN KOMPETENSI BUDAYA UNTUK PROFESIONAL PARIWISATA DI INDUSTRI PARIWISATA GLOBAL
Abstrak
Industri pariwisata semakin mengglobal, maka kemampuan berkomunikasi secara efektif dalam bahasa Inggris menjadi sangat penting bagi profesional di sektor ini. Penelitian sebelumnya telah menemukan pentingnya kecakapan berbahasa Inggris, namun masih ada pertanyaan tentang bagaimana melakukan praktik-praktik terbaik untuk pengembangan keterampilan tersebut. Penelitian ini bertujuan untuk mengkaji peran kecakapan berbahasa Inggris bagi profesional pariwisata di era globalisasi saat ini. Penelitian ini mengkaji strategi peningkatan keterampilan bahasa dan kebutuhan pelatihan kompetensi budaya. Penelitian ini merupakan tinjauan pustaka terhadap penelitian terdahulu mengenai program pelatihan bahasa Inggris, pengembangan kesadaran budaya, dan dampak keterampilan berkomunikasi. Kesenjangan pengetahuan diidentifikasi mengenai evaluasi pelatihan, dampak jangka panjang, dan kaitan dengan kinerja bisnis. Dalam penelitian ini ditemukan bahwa bahasa Inggris berfungsi sebagai bahasa franca yang memfasilitasi interaksi antar wisatawan berlatar belakang beragam. Kecakapan berbahasa membantu pelayanan terhadap wisatawan, sedangkan pelatihan kompetensi budaya menumbuhkan pemahaman. Pelatihan yang menekankan pada keterampilan dan sensitisasi penting dilakukan. Namun, penelitian terhadap metode pelatihan yang efektif masih terbatas jumlahnya. Kecakapan bahasa Inggris dan pelatihan kompetensi budaya sangat dibutuhkan oleh profesional pariwisata. Studi lebih lanjut diperlukan untuk mengoptimalkan pengembangan keterampilan dan kinerja bisnis.
Referensi
Baker, W. (2009) ‘The cultures of English as a lingua franca’, TESOL quarterly, 43(4), pp. 567–592.
Blake, R. J. and Kramsch, C. (2013) Brave New Digital Classroom: Technology and Foreign Language Learning, Second Edition. Georgetown University Press. Available at: https://books.google.co.id/books?id=9woQNDu0XboC.
Block, D. (2010) ‘Globalization and language teaching’, The handbook of language and globalization, pp. 287–304.
Blue, G. M. and M. H. (2003) ‘Hospitality Language as a Professional Skill’, English for Specific Purpose, 22(1). doi: https://doi.org/10.1016/S0889-4906(01)00031-X.
Bobanovic, M. K. and Grzinic, J. (2011) ‘The importance of English language skills in the tourism sector: A comparative study of students/employees perceptions in Croatia’, Almatourism-Journal of Tourism, Culture and Territorial Development, 2(4), pp. 10–23.
Gibson, R. (2002) Intercultural Business Communication: An Introduction to the Theory and Practice of Intercultural Business Communication for Teachers, Language Trainers, and Business People. Oxford University Press.
Grobelna, A. (2015) ‘Intercultural challenges facing the hospitality industry. Implications for education and hospitality management’, Journal of Intercultural Management, 7(3), pp. 101–117.
Gultom, S. and Oktaviani, L. (2022) ‘The Correlation between Students’ Self Esteem and Their English Profeciency Test Result’, Journal of English Language Teaching and Learning, 3(2), pp. 52–57.
Harris, P. (2007) ‘We the people: The importance of employees in the process of building customer experience’, Journal of Brand Management, 15(2), pp. 102–114.
Hoa, M. A. (2023) ‘A Study on the Effect of Technology in Enhancing Spoken Language Proficiency’, International Journal of Social Science and Human Research, 6. doi: 10.47191/ijsshr/v6-i11-15.
Ilie, O.-A. (2019) ‘The intercultural competence. Developing effective intercultural communication skills’, in International conference Knowledge-based organization, pp. 264–268.
Ketabi, S. and Kavoshian, S. (2017) ‘Innovative technology in English language teaching: the utility of mobile social network sites to improve teacher education’, Teaching English Language, 11(1), pp. 39–67.
Khan, U. A. (2023) ‘Halal Tourism: A Trilingual Journey through Islamic Destinations’, INTERNATIONAL JOURNAL OF BIBLICAL & QU’ANIC STUDIES, 1(02), pp. 130–139.
Kongkerd, W. (2013) ‘Teaching English in the era of English used as a lingua franca in Thailand’, Executive Journal, 33(4), pp. 3–12.
Kornegay, D. (2023) The Benefits of Cultural Competence in the Global Business World, Article. Available at: https://www.linkedin.com/pulse/benefits-cultural-competence-global-business-world-dasean-kornegay (Accessed: 10 April 2024).
Laborda, J. G. (2009) ‘Using webquests for oral communication in English as a foreign language for Tourism Studies’, Journal of Educational Technology & Society, 12(1), pp. 258–270.
Laroche, M. et al. (2004) ‘Service quality perceptions and customer satisfaction: evaluating the role of culture’, Journal of international marketing, 12(3), pp. 58–85.
Leslie, D. and Russell, H. (2006) ‘The importance of foreign language skills in the tourism sector: A comparative study of student perceptions in the UK and continental Europe’, Tourism Management, 27(6), pp. 1397–1407.
Lokkesmoe, K. J., Kuchinke, K. P. and Ardichvili, A. (2016) ‘Developing cross-cultural awareness through foreign immersion programs: Implications of university study abroad research for global competency development’, European Journal of Training and Development, 40(3), pp. 155–170.
Makridis, S., Alexiou, S. and Vrasida, M. (2017) ‘The Role of Experience in Shaping Student Perception of the Significance of Cultural Heritage’, in, pp. 467–482. doi: 10.1007/978-3-319-47732-9_31.
Marzouki, S. Y. and Posecion, A. T. (2019) ‘Employee Engagement and Commitment, Communication Skills and Talent Management Competencies of Tourism Professionals’, J. Tour. Hosp. Sports, 40, pp. 43–59.
Nyarks, A. et al. (2024) ‘Cultural Competence in Counseling: Investigating the Influence of Language Barriers on Client Counselor Dynamics’, International Journal Of Innovative Studies, 1(1).
Osman, Z. and Sentosa, I. (2013) ‘Mediating effect of customer satisfaction on service quality and customer loyalty relationship in Malaysian rural tourism’, International Journal of Economics Business and Management Studies, 2(1), pp. 25–37.
Rane, N. L., Achari, A. and Choudhary, S. P. (2023) ‘Enhancing customer loyalty through quality of service: Effective strategies to improve customer satisfaction, experience, relationship, and engagement’, International Research Journal of Modernization in Engineering Technology and Science, 5(5), pp. 427–452.
Rao, P. S. (2019a) ‘Collaborative learning in english language classrooms’, Research Journal of English Language and Literature (RJELAL), 9(2), p. 5. doi: 10.5958/2249-7137.2019.00020.x.
Rao, P. S. (2019b) ‘The role of English as a global language’, Research Journal of English, 4(1), pp. 65–79.
Renandya, W. A., Hamied, F. A. and Nurkamto, J. (2018) ‘English language proficiency in Indonesia: Issues and prospects’, Journal of Asia TEFL, 15(3), p. 618.
Richards, G. (2007) Cultural Tourism: Global and Local Perspectives. Newyork: The Haworth Hospitality Press. Available at: https://books.google.co.id/books/about/Cultural_Tourism.html?id=-LXgdr3hbkgC&redir_esc=y.
Schwartz, A. et al. (2010) ‘Cultural and linguistic competence: Welcome challenges from successful diversification.’, Professional Psychology: Research and Practice, 41(3), p. 210a.
Setó-Pamies, D. (2012) ‘Customer loyalty to service providers: examining the role of service quality, customer satisfaction and trust’, Total Quality Management & Business Excellence, 23(11–12), pp. 1257–1271.
Wirtz, J. and Jerger, C. (2016) ‘Managing service employees: literature review, expert opinions, and research directions’, The Service Industries Journal, 36(15–16), pp. 757–788. doi: 10.1080/02642069.2016.1278432.
##submission.copyrightStatement##
##submission.license.cc.by-nc4.footer##Penulis yang naskahnya diterbitkan menyetujui ketentuan sebagai berikut:
- Hak publikasi atas semua materi naskah jurnal yang diterbitkan/dipublikasikan dalam situs JKTP ini dipegang oleh dewan redaksi dengan sepengetahuan penulis (hak cipta tetap milik penulis).
- Ketentuan legal formal untuk akses artikel digital jurnal elektronik ini tunduk pada ketentuan lisensi CC Attribution-Non-Commercial 4.0 yang berarti JKTP berhak menyimpan, mengalih media/format, mengelola dalam bentuk pangkalan data (database), merawat, dan mempublikasikan artikel tanpa meminta izin dari penulis selama tetap mencantumkan nama penulis sebagai pemilik hak cipta.
- Naskah yang diterbitkan/dipublikasikan secara cetak dan elektronik bersifat open accessuntuk tujuan pendidikan, penelitian, dan perpustakaan. Selain tujuan tersebut, dewan redaksi tidak bertanggung jawab atas pelanggaran terhadap hukum hak cipta.